Social media has transformed from a fun place to real-time intelligence tool to get business insights out of social conservations. Social media is considered a ̳snapshot of the real world as it captures customer ‘s feedback through on-line forums and groups. It is considered a powerful Business Intelligence tool as it can be used by organizations to create personas, identify consumer trends and build product and service strategy. Commerce and entrepreneurship development cell of St Joseph’s college of law organised a seminar by Dr Dr. Ritty Francis Convenor, Institution’s Innovation Cell (IIC)

St. Joseph’s College of Commerce addressed the students on the topic “Impact of social media on entrepreneurship”