The event Chittara Vaibhava – A Sustainable Business Legacy was successfully conducted on 19th December 2025 at St. Josephs College of Law, Bangalore. The event began with a group photo with the management, judges, faculty coordinators, student coordinators and participants, marking the official start of the program and creating a memorable beginning to the event.

The event was designed to encourage students to explore entrepreneurial, financial and marketing perspectives while preserving the traditional Chittara art form, a cultural heritage native to Karnataka. Chittara art originates from the Deevaru community of the Sagar region and has traditionally been practiced by women during auspicious ceremonies and festivals, symbolizing prosperity, protection and cultural identity.

The competition consisted of three rounds, each focusing on different aspects of business innovation and strategy related to Chittara art.

Round 1 – Chittara Raksha (Finance):
In this round, participants were required to design a detailed business plan aimed at protecting and promoting Chittara art. Teams presented financial strategies including startup capital, sources of funding, capital budgeting, risk analysis and feasibility of the venture. The round tested the participants understanding of financial planning, investment strategies and long-term sustainability of a cultural enterprise.

Round 2 – Kala Shakthi (Marketing):
The second round focused on marketing creativity and brand development. Teams designed a digital marketing campaign to introduce Chittara-inspired products to modern audiences. Participants developed branding strategies, defined target markets, planned pricing models and presented innovative promotional ideas using digital media.

Round 3 – Chittara Sankalpa (Final Pitch):
The final round challenged participants to present a technology-enabled business idea that integrates tradition with innovation. Teams proposed ventures that utilized tools such as digital platforms, AI or other technologies while maintaining cultural integrity and ensuring legal and ethical compliance. This round evaluated innovation, scalability and social impact.

The event was judged by an esteemed panel consisting of: Mr. Vincent Arokianathan, Mr. Gnanaraj Sadacharam and Ms. Shobha T. Their expertise and insightful feedback added great value to the event and helped participants refine their ideas and presentations.

The event concluded with the announcement of the winners:
1st Place – Kristu Jayanti University
1. Epuri Akash
2. Ravi Siddur

2nd Place – St. Joseph’s University
1. Tushar Tiwari
2. Anandita Malik

3rd Place – BMS College of Law
1. Vasavi Joshi
2. Ovia A
3. Nikhil Chelliappan
4. M Divya

The event was coordinated by the faculty coordinators Ms. Lincy Joykutty, Ms. Madhura George and Mr. Ashish G. Wilson along with the support of the student coordinators who ensured the smooth execution of the program.
Chittara Vaibhava proved to be an engaging and enriching platform where students combined business knowledge, creativity and cultural appreciation. The event not only highlighted the importance of preserving traditional art forms but also encouraged students to think innovatively about sustainable business models rooted in cultural heritage.